Thanks to the internet, the world has become a smaller space. You can now use social media to meet someone on the other side of the world and create a network with that person. This is all new in the world of business – creating so many connections globally, where having face-to-face contact is not always possible to do.
However, with many cultural differences you’re going to need to be wary of exactly what you could say or do, so you don’t give the wrong impression about you or your business and end up with a huge misunderstanding. If you’re going to be networking with people from all around the world, then there are some important things that you’ll need to take into consideration to maintain these relationships and make them strong.
1. Social Media Is the Name of the Game
This is the easiest and safest way to get your name and your company out there. Look for international social media sites if you’d like to expand your network globally. Then build yourself a solid profile so you can network with people all over the world and get your feet wet a little, so to speak.
2. Honesty and Transparency
You need to tell those who you network with who you are and what you have to offer, and be completely transparent. If you know that there are other things on the market similar to yours, then let them know and let them know what makes your product superior to those others.
If you don’t know about similar products, then be sure you do thorough research into all aspects of what might be available in other countries and what other companies might be creating. You don’t want to get stuck looking like a liar.
3. Listen to What Your Global Customers Want
Doing business in other countries is just not going to be the same as doing it in the States. You need to know the culture of the country that your potential networking partners are from so you can say and do the right things, and be sure that what you’re offering is actually going to appeal to them.
4. Attend International Marketing Events
Don’t just meet people through the internet. If you want to expand your business overseas and build a network with people overseas, then attend those international marketing events to get that face-to-face time with them. You can work things very similarly to how you would when you attend local networking events, but you might need to adapt your elevator pitch to suit the needs of those global connections you’re trying to make.
It might help if you or your business partner could speak the native language of those you are trying to network with. It’s not always a necessity, but even a few words in their language could help.
Spreading your wings and growing your business to global proportions is a scary endeavor. If you do your homework and approach it all the right way, though, you’ll create a global network in no time for your business.